Testimonials

Karin is fun to work with. What particularly struck me was how she showed true interest in my work, my approach and was very enthusiastic about my business goals (which also happens to be my life’s passion). She consistently expressed respect, encouragement and withheld judgment.

Before any of the marketing materials were even written I began to see benefits. In working with Karin, her pointed (and sometimes tough) questions helped me see myself and what I do with more clarity. I was then able to use this new found information in communicating with clients, establishing stronger, self-empowering (and client serving) boundaries and creating a clearer, more profitable direction of where I wanted to take my business.

Now, I can present any of marketing materials with confidence knowing that my message is clear and precise. This is a HUGE benefit to me. I am now able to reach a new base of clients that I was not able to before working with Karin. And most importantly, I am able to see the true value of the service I offer which in turn has shown up in my being able to increase my bottom line.

I would highly recommend Karin to anyone who is looking to showcase their talents. She has definitely helped me to maximize the results of my time, efforts and talent.

Here are some of the most significant benefits I’ve experienced since hiring Karin to write the content for my websites:

1. The content clearly expresses who I am and what I am about and what I offer in a very organized way for the visitors. It also gave me new language to talk about my business as well.

2. I didn't realize how much of my focus and energy this was taking up until I hired Karin. Hiring her freed me up to do more of what I love (coaching) and saved me tons of time and effort in the writing and organization of the content. What she did in a week is much better than I could have done in MONTHS.

3. The amazing part was how simple she made it! I could write a dozen more benefits and then multiply it by 10 and it still wouldn't come close to what it felt like to have her help!

I feel like Karin created the icing on the cake for my business. But who wants to eat a cake without icing? It's just not very attractive or appetizing. Thanks to Karin my business is now downright delicious!

I came to her with a messy jumble of complicated requests which she magically transformed into a beautiful, focused website that reflects me and my work perfectly.

Even better, after the site was done, I started to appreciate her genius in setting up the site in a new website design platform called WordPress which makes it a breeze to make changes to the site myself – something important to me since I am a constant ‘tweaker’ but not a computer whiz.

And frankly, Karin helped me make more money without doing more by repackaging my coaching programs and encouraging me to raise my rates and charge what I’m worth. I never would have done that on my own.

Karin is extremely thorough, committed, and good humored.

I would highly recommend her if you want a website that works for you.

Wendy Down, M.Ed.
Founder of “The Consciousness Playground”
An online community exploring emerging practices in consciousness, energy and intention.
Ontario, Canada
www.WendyDown.com

Karin got to know me, what I stood for and what I wanted to do in my coaching practice, and her first feedback to me was “where is the Ray in your website?” With over 20 years in clinical psychology, I hadn’t noticed that my website content, while well-written, was a bit dry and well, sterile.

What can I say? I have extensive training in psychology and research writing (where you’re not supposed to share yourself in any way). I wasn’t trained in writing compelling copy that speaks to my potential clients. Working with Karin reminded me of what I wanted from my coaching practice and she set out to revamp my website to reflect this while I kept my eye on my business.

Karin translated my thoughts, business desires and coaching goals into content that was approachable, personable and yet still in a way that I would’ve written myself (if I had the time and energy!). She clearly reflected who I’ve evolved into from my years of counseling and coaching, including narrowing my target market with clearly defined “ideal clients” and helped me articulate better what I do. She moved my website (and thus me) away from being the stuffy psychologist and taught me how sharing more of who I am would be more attractive to coaching clients.

Here are some of the most significant benefits I’ve experienced since hiring Karin to re-write the content for my website:

1. Working with Karin shakes things up (for the better). As they say, you don’t know what you don’t know. Implementing her feedback challenged me to be more self-actualized. The whole point of my going into coaching. She really encourages you to go for it and I now feel more confident in doing so.

2. I enjoyed the process. She smoothly responded to my thoughts and expressions and translated them into practical, organized and compelling content.

3. She revised my website content to reflect who I am and what appeals to real people that hire me instead of clinical talk.

The bottom line: I feel I am a better person and a better coach as a result of our work together. I’m happy to report of new opportunities coming my way in the form of speaking engagements and clients as a result of my new coaching “image.”

Some of my favorite things I got out of hiring you to create marketing materials for me are:

1. The quality of listening you provide gave me a safe and confidential place to share my ideas, thoughts and vision for my business and future. The questions you asked me about what I wanted to share with the world were things I had never considered before and, as a result, I am now much more clear and confident about my services and how I present them to the public.

2. Seeing my thoughts and ideas in writing was a powerful process for me. I can honestly say I’ve never seen my own business thoughts reflected back to me in such a concrete and attractive way. It even scared me a bit at first. I thought, "Was that really me?" But the truth is, what you wrote is exactly what I’m about, what I stand for and more.

3. Just like I work in my private practice in a holistic manner, I had never experienced marketing from this place as well. You really were able to engage and educate me about marketing in a way that made sense to my entire life and business goals. Our sessions together had an effect on my work and business beliefs far beyond the materials your created for me.

What I loved about working with Karin is the way she asked me questions that got to the core of who I am and what I needed to express about my business to others.

I was also delighted to get the bonus of Karin’s private practice wisdom through her on-the-spot business coaching when I needed to clarify how to structure my programs and marketing message.

Now I have absolute clarity as to who my perfect client is! And I have the tools and printed materials to market my business for any project and opportunity that comes my way. Thank you Karin for all of your hard work and dedication!

Not only did she create all the content I needed to move forward with presenting my work, it was in language that highlighted my unique strengths as a health counselor and spoke to my potential clients’ deepest desires and the results they wanted. I now feel like I have a clear niche and the tools to be taken seriously.

I particularly enjoyed how she saw opportunities in my heritage and life experience as a first generation Chinese-American. She helped me create a program for multi-national workforces. She saw that I was uniquely qualified to help their non-US employees navigate healthy living in an American culture – something I know a thing or two about.

The best part is that I now feel more confident, I have scripts for contacting companies, a presentation kit for networking and booking lectures and a variety of other marketing materials designed to get me noticed.

Vincent Hu
The DC Health Coach
Transformative Health and Nutrition Counseling
Uniquely Designed for Busy Professionals
www.DChealthcoach.com

I hired Karin to help me find the words to describe what I do and in a way that would showcase my skills and strengths. I wanted to put together a cohesive brand, new marketing materials and a way to communicate my services.

Karin listens well, asks the right questions and is totally professional. I enjoyed her creative approach to finding the right words to describe my work. I was really impressed at how she put everything together into cohesive programs and packages. I also enjoyed the many “bonus” materials, mini-business coaching session and resources she shared.

I wasn’t sure how to put my website together and she did it beautifully.

Together we then reviewed what she had written, tweaked it a couple of times and sent it off to her web designer. She was the one who communicated with the web designer, so I didn’t even have to deal with any of it!

The process was so simple, absolutely no stress, and didn’t require a lot of time on my part. The work was done in a very timely manner. And the best part, I am already promoting my new website and now know that I have a central site to explain who I am and all that I do, and I can go about my business of doing my business.

I came to her with a variety of business ideas and when a time-sensitive opportunity presented itself, she was able to adapt and help me jump on that opportunity with professionalism, focus and marketing know-how.

Karin was very clear with her expectations from me. She kept me moving right along, answering her questions about my business. There is definitely a method to her madness! She then weaved together my thoughts, background and experience into a solid message that reflects my goals and speaks warmly and powerfully to my community members.

Personally, I really liked that she is full of life, fun to work with and approaches marketing from her real-life experiences. She spoke to me as a fellow wellness professional, not as some unapproachable sage on the stage.

The best part is while she was working on my message, I kept working on what I was good at. Now I can focus on taking my next steps without wondering what I’ll write on my website.

I feel one step ahead in my business and there is a nice flow to my professional presentation.

Since working with Karin the first new client that I gave my new pricing and packages list to bought the 24 session package! And my other new clients continue to enroll in my high-end program option. It's great to get the commitment up front like that. Having program options clearly laid out really helps.

Thanks so much for your help Karin!! I can really see how it will make a difference.

I have a lot more clarity now, just seeing how you reworded what I do.

Not only did she give my image a polish, she helped me identify who my niche market, updated business name and tagline to be a match for who I am and what I like to do best. This was a huge relief to be able to have this figured out. I now have clear program descriptions and a variety of ways for potential clients to hire me, a fun group program which I never would of thought of and compelling workshop descriptions that I'm sure will attract attention. And I'm also crystal clear about how I'm different from all the other nutrition counselors in my area which gives me a lot of confidence.

Some of my favorite parts of working with Karin were:

She gave me tons of resources and guidance on how to move my business forward using my new marketing materials, just when I needed them. From affordable and FAST website design referrals to what internet marketing tools to use and even simple strategies to attract new business with my new marketing materials.

I liked how enjoyable she made this process. I found myself laughing a lot in our sessions and it was relaxing to know she completely understood my line of work. She created space for me to express what I wanted and then she put it all into words that my potential clients would relate too. Something I had been struggling with.

She made the entire process easy for me by asking me questions and taking notes, I didn’t have to worry about composing a single word. All I had to do was talk – which is easy for me.

1) I’m now able to send prospects to my site, knowing they’ll have a complete understanding of me, what I’m doing and how I differ from others.

2) My website legitimizes me and my business by showing I care enough to explain myself and adds to my credibility.

3) My website now allows me to start using Google traffic myself (pay per click) to buy ads (my expertise), increasing my web traffic and attracting new clients from a new source, because before working with Karin I only received business via word of mouth referrals.

What she created for me is really fantastic. Her chosen words are a good match, both mentally and emotionally for me and my business. It accurately projects my uniqueness in a positive way that I could never express about myself, otherwise.

I really appreciate her commitment to excellence, her generosity in all that she offers and her dedication to her life’s purpose. It is also great that she has a way of making a process that can seem so overwhelming so much fun!

I know that because of Karin’s presence in my world I can now deliver my message with clarity. I am now finally visible to those souls who are seeking my services. I know that without her help, I would not be able to reach all of the people who I may potentially help.

I find this to be the most meaningful aspect of our work. It is so beautiful to me that Karin’s purpose has supported me in fully actualizing my purpose.

Beyond that, as a result of upgrading my marketing materials, I look forward to the continued expansion of my business, filling my private practice with my ideal clients and growing the membership of my spiritual community.