Revamp Your Marketing Materials
What I Can Do For You
I provide powerful coaching that crystallizes your greatness into a clear marketing message. My unique strength is that I can see your power. I reflect your brilliance so you can see it too and I highlight the way for you to step into this unique gift.
If you're ready to step into the spotlight and be recognized for your work then you're in the right place. I can create a message that helps you stand out, get noticed and attract new opportunitites.
Having said this, here’s a break down of what we can create together:
1. An authentic and profitable niche for you to confidently serve
2. A powerful brand that hooks your audience and guides your every business decision
3. Website content that's cohesive, compelling and attracts opportunities
4. Website design guidance that your web design expert can confidently execute
5. Descriptions of services that inspire your tribe to say YES
6. Compelling workshop and class descriptions
7. Unique program offerings and proprietary “approaches and systems” that makes you stand out from the pack
8. Brochures and event flyer content that speak to a profitable niche
9. Personal stories and bio-sheets that build your “know, like and trust factor”
10. Newsletters that position you as an expert in your field and create connection with your readers
11. Private practice policies and procedures for your business that pre-qualify your potential clients
12. And much more
What makes my services unique? Check out my approach here.
Who I Work Best With:
My clients are ready to step into the spotlight. They are people who desire to grow into a new area of their business and expand into a higher level of prestige, money and peace of mind about how they present themselves to the world. They are ready for success and recognition.
My clients are Up To Something. Capital U. Capital T. Capital S. They are looking for more than a "little boost in business" and believe they have something great to share with the world. They are ambitious, soulful people who feel driven to make a difference.
My clients implement my work in a timely manner. They prioritize our work, do their "homework" in-between sessions and enjoy the direction I provide. For our work to have it's desired impact, my clients need to be good at implementation (or delegation) and can follow-through with plans.
My clients honor their word. They answer my emails within 24-hours (Monday – Friday), do any necessary follow-through from our sessions in a timely manner and respect our time together.
My clients do not suffer financially from paying for my services. They understand that being in financial imbalance repels business as it’s nearly impossible to project confidence in this place and potential clients sense it.
My clients stay in communication with me even when it’s challenging to do so. At times I will lovingly challenge you to break through any resistance I see to being seen, staying on message and claiming your brilliance. This can be uncomfortable. (And exhilarating!) My best clients stay in the game no matter what comes up for them.
My clients trust and respect my marketing and branding wisdom. They are willing to go beyond the opinions of their colleagues, relatives and their neighbor the-marketing-consultant. My work is between my client, their clients and me. No one else. If you care very much for the approval of your colleagues then this isn't for you.
My clients understand that I'm not here to please them. I'm here to please their clients/customers and inspire confidence in your services. This very often goes against what you, the business owner, thinks is the best way to communicate to your clients.
My Working Style
• I’m fast-paced, direct and I like to have fun in the process. Every one of my clients reports that I make this easy and enjoyable for them.
• If you’re not exactly sure how to communicate what you do and where you want to go, don’t worry. I know exactly what to ask you to get the answers you need.
• When the insight comes, it pours out of me fast.
• I have systems set up to encourage you to stay on track and be decisive about your marketing materials.
• I work with my clients via telephone. You call me from the comfort of your home or office and never have to worry about travel time. I’ve done this for years now and it works beautifully.
• I only work with a few clients at a time so that I can relax in this process and let the creative juices flow, often booking clients 1-2 months in advance.
My Services
The following program includes all coaching and marketing materials creation and is designed to renew your professional confidence, achieve a new level of prestige and clarify your unique marketing message. I use my coaching and counseling skills (and a little humor for good measure) to access the answers that are within you with a deep appreciation and respect for your work.
Be seen as an expert in your field with a congruent message on your marketing, website and print materials. This high-level package includes the following:
1. A One-Day Authentic Branding and Marketing Message Breakthrough Retreat
Jump start the creation of your new marketing message, website and professional presentation with a full-day, private business retreat with Karin. In this coaching intensive and planning retreat, we will outline the design of your unique message - from the key words in your materials, to choosing a profitable target market, restructuring your business policies, programs and pricing to reflect your new message, to upgrading your professional image and mindset to help you embrace a new level of confidence, prestige and success. We cover it all in an atmosphere of fun, creativity and luxurious pampering.
- business identity including name, tagline and targeted client focus
- introduction letter for networking with friends, colleagues and associates
- introduction letter for speaking engagements and securing paid contracts
- bio & speaker sheet that positions you as an expert in your field
- brochure content that attracts business and targeted opportunities
- program descriptions and rate sheet
- business card content
- referral guide to give to networking partners
- instructions for using your presentation kit
2. Website Content
Your presentation kit serves as an introduction. But your website is supposed to clearly define who you are and what you do. And most importantly, create a return on your investment. There's a lot riding on your website and it can make or break your professional expansion. The website content includes:
- homepage content with clear "next step" instruction for your visitors
- sales pages for your program(s)
- attractive program packages designed to sell
- your professional "about" page that positions you as an expert
- your compelling story that builds the "know, trust and like" factor
- your proprietary approach or system to your work that speaks your uniqueness
- your ideal client profile and "red velvet rope policy"
- testimonials page
- contact page
- newsletter sign up page
- website layout instructions
I know exactly what to ask you to get the answers I to niche-ing your services in a profitable way that truly reflects who you are and what you're here to do. You'll experience a new level of professional clarity as a result of our conversations.
4. Support & Resources
I offer unlimited email support and telephone check-ins during my business hours, practical advice and professional resources that assist you in presenting your work in a compelling manner.
5. Action Plan of Next Steps
At the completion of our work together, I offer you a comprehensive sheet with personalized next steps for stepping fully into your message and attracting new business.
6. Complimentary VIP Membership to The Wellness Professional Network.
Connect with other health, wellness and “change your life” professionals determined to present their work in a more powerful and effective way in my coaching club. Receive two, free months of membership and access to member benefits with your program.
7. 90-Day Business Launch Coaching to help you navigate working with your design team and into transforming your passion into profit, prestige and professionalism.
My Rates
I charge per project and each private client is welcomed via an application process, to ensure that we are a great match and that I can deliver what you are looking for. After our initial conversation of your goals, I will provide you with a customized quote and estimated time of completion.
All of my clients easily see a return on their investment from just two - three new private clients.
For projects that have a future start date, in order to reserve your place in my schedule, I ask for a 10% non-refundable deposit of your project upon our agreement to work together. This good-faith fee will be applied toward your balance.
Once I begin work on your project I offer a variety of convenient payment plans. I happily accept payment via VISA, Mastercard and American Express. Checks are only accepted with payment in full and arriving before our start date of your project.
Ready to get started? Contact Karin here.
Find out what clients say. Read testimonials here.
