Archive for Words That Work
Marketing Material Tip: Bypass These Negative Triggers
Posted by: | CommentsI was at a speaker training this weekend and was reminded of the power of words (my favorite subject!, besides food).
Here are a few commonly used words in marketing materials that tend to trigger a subconscious (sometimes very conscious!) negative response in your potential clients, and the better, more inspiring alternatives to experiment with:
Workbook (who wants to do more work!) TO Action Guide or Fast Start Guide (can you sense the momentum and results that implies?)
Spend (ah! makes me nervous!) TO Invest (is about using money with purpose and with an end result in mind)
Discount (reminds me of the Dollar Store and other sales tactics) TO Savings, Special Pricing or Gift (feels generous, special and highlights value and generosity).
Your words count.
Every one of them.
Use them wisely to inspire your tribe to say YES to themselves.
You can upgrade your materials right away by avoiding the negative triggers words above and replacing them words that win.
Hope this helps,
Karin
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Holiday Marketing? Quick Tip for Connecting with Your Peeps
Posted by: | CommentsMany businesses send generic holiday cards to their client base.
I guess it's pretty nice that they remember to send a card.
However, unless there is a very nice note in that card, it feels void of authentic connection. Especially those cards with just a signature.
I get the sense those businesses are just going through the motions.
Want an even better way to stand out and connect with your client base?
Send a Thanksgiving Card.
Why?
- Few people/service professionals do it = you will stand out
- It's more appropriate to send a "thank you for your business" note (or note of appreciation) than a Christmas Card when you don't know for sure if your audience celebrates Christmas
- It feels really great to be appreciated and thanked - your client base will love it.
- It's an affordable, authentic way to connect and put your business front of mind.
- Few people do it. (Yes I wrote that again on purpose.)
Want to know what to write, what to kind of cards to use and where to find them? How about what to do if you have only a few cards to write or hundreds to write?
Get a copy of my super affordable, highly effective Meaningful Holiday Marketing Kit here: http://mmmaven.com/holiday/
Here's to marketing with heart this holiday season,
Karin
The Marketing Materials Maven http://MMmaven.com
And Proud Mama of The Wellness Professional Network: http://WellProNet.org
Marketing Material Tip: Better Option for 6-mo Lifestyle Programs
Posted by: | CommentsWhen designing your programs, it's important to consider what lengths of time have a pre-conceived notion that may not be conducive to your clients saying YES to your services.
For example, a 6 month length program has an immediate "time-stamp" in your client's mind: "That's half a year!"
A better option might be to create a 5 or 7 month program.
This amount of time is less definable, more fluid and easier for the client to say yes too.
The number 5 or 7 also just feels friendlier.
And few, if anything, in life correspond to a 5 or 7 month time-span.
Yet it's still substantial enough to create a powerful lifestyle shift but without the loaded time frame of 6-month or "half a year" programs.
Hope this helps!
Karin
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Marketing Material Tip: Optimizing Text Email Newsletters
Posted by: | CommentsStarting an email newsletter or ezine (pronounced “eee-zeen”) can be easy if you remember it’s more important to be in touch consistently and share valuable content rather than spend hours upon hours tweaking your constant contact template.
- Add a line break in between each section of your newsletter
- Add a double space between the line breaks as well as the sentence above and below it.
- CAPITALIZE each letter of each section title so it stands out a bit more.
- Make your paragraphs no more than 1-2 sentences.
- Don’t write too much. Write more frequently instead.
- Have one message per ezine. It facilitates the reader’s ability to remember your message when it is kept specific. So avoid writing multiple tips, recipes and resources.
- To keep your text ezines easy on the eye, link back to your blog for the full feature tip or article.
- To further format your text ezine, copy/paste your text into the following webpage: FormatIt.com.
Marketing Materials Tips: Help customers use your downloadable info-products
Posted by: | CommentsIf you're offering tele-classes, e-books or audio recordings of any kind, you may need to include "download instructions" for your clients/customers.
For example, for each of my audio class recordings, I offer members of my Mastermind a "listen from your computer" version (just click to re-play) and a "download this recording" version (perfect if you like to put them on your MP3 player or burn to a CD for listening on-the-go.)
But not everyone feels comfortable using computers and downloadable info-products.
So help your customers use and enjoy your valuable products and classes by showing them how to use it.
Here are download instructions you can use in your marketing materials.
The best place to use them is on the webpage your paid customers visit to download your information.
Hope this helps!
Karin
