Archive for Email Marketing
Resource: Great Tool for DIY Video Marketing
Posted by: | CommentsFor months I was balancing a wobbly little tripod off a stack of books on my desk in order to get my 1-minute video tips done.
Unfortunately, that limited me to the confines of my office and whatever was stackable.
No longer.
My husband found the XShot camera accessory and now the DIY video tips I create for my business can happen anytime and anywhere inspiration strikes.
Here's how it works:
Your Flip video camera (or iphone camera) screws to the end of the Xshot.
Then you can extend the XShot arm up to 30 inches and hold it in front of you to record your DIY videos.
The best part is that it looks like someone is holding the camera for you.
Which means you can do your videos anywhere that suits you — your kitchen, on a mountaintop, in your car, and more, making your background more versatile and you and your biz look more professional.
If you're into video marketing, get yourself an Xshot. At only $25, it's a great resource that everyone can access.
To your success,
Karin
Like this quick tip? Then don't miss my weekly marketing material insights and resources for wellness pros here: http://mmmaven.com/newsletter
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.
9 Questions to Ask Your Potential Web Designer
Posted by: | CommentsFinding a great website designer is like finding a great home builder. Don't be afraid to ask around, interview a few and never make excuses for shoddy work or unreliable service.
My rule of thumb that I share with clients is to interview three designers who meet the following critieria (this can be local or someone you found online):
- you like their own website
- you like their portfolio
- their own website has the “marketing elements” in place that you want in your own website (demonstrating they understanding the marketing application of design - ezine, shopping cart links, updated blog, social networking links, etc… )
- and finally, they seem to be organized (they respond to your inquiry in a timely manner, there are no errors on their website such as broken links, typos, etc…)
- Can you build a wordpress site with integrated blog? (What you need if you want to make your own changes to your site.)
- Or would you do a regular site with an integrated wordpress blog? (You must have a blog and it is best built on wordpress or typepad.
- How much time do they need to get the project done? When is their next opening?
- What happens if you don’t meet that deadline?
- What’s your system for keeping me abreast of your project progress?
- What’s your philosophy on design revisions?
- Do you have client testimonials and references I can contact?
- Price review and does the price include…
- uploading all of your copy and images into the design
- uploading your newsletter HTML code for your email newsletter sign up box
- uploading the design to your hosting account (your hosting account MUST be in YOUR NAME)
- integrating all of your social networking links
- setting up your blog within the site
9. How much for a business card design to match my website?
Above all, you want to trust your instincts. Do they sound a little crazy, overwhelmed, too busy, and temperamental? Do they overpower you with THIER ideas for your website? Do they seem to have drama in their life? (This means drama in your project FOR SURE.) And these are signs someone is not going to be reliable long-term. Or are they steady, focused, in integrity and open to executing your ideas. Trust yout gut.
Of course it's always best to go to your designers knowing what you want (I give my clients a design brief that instructs their design team exactly what goes where, colors, look and feel and more. There's no guesswork.) After all, it's not you design team's job to figure out your business brand, message and how it should be expressed. Otherwise you end up taking months and months to do your website.
Not only will these questions help ensure you choose the right person, someone you can build a good business relationship with, but it will help you sound like you know what you're talking about.
To your success,
Karin
Like this quick tip? Then don't miss my weekly marketing material insights and resources for wellness pros here: http://mmmaven.com/newsletter
Ready to get going in your practice? Check out my Fast Start to Clients Program here: http://wellpronet.org/faststartguide It's not to late to join us!
Marketing Material Tip: Write this in every blog post
Posted by: | CommentsIf you're blogging, and especially if you have your blog hooked to automatically post to Twitter (use TwitterFeed.com to do this) and Facebook (Use the Facebook "notes" application to import your blog posts), you'll want to give your blog readers an easy way to say YES to learning more from you.
Here's a super easy way to do this:
At the end of every blog post include one sentence that invites them to sign up for your ezine (email newsletter), or if you don't have one, to sign up to Feedburner (set up your blog at Feedburner.com - it's free) to receive everyone of your blog posts by email.
Here is an example:
Like what you read? Then sign up for my weekly marketing material tips for holistic health and wellness pros here: http://www.mmmaven.com/newsletter/
I include a link to a page on my website that is designed to inspire people to join my newsletter. I write out the full link just in case the link breaks on Facebook or on the other places my blog posts automatically.
And if I have a current promotion, I would add another line to invite them to check out that program, like this:
Did you know that only 20% of Wellness Pros make a great living from their passion? If you're ready to actually make a great living while making a difference, then my Fast Start program is a must-have: http://WellProNet.org/FastStartGuide
Hope this helps!
Karin Witzig Rozell
Marketing Material Tip: Optimizing Text Email Newsletters
Posted by: | CommentsStarting an email newsletter or ezine (pronounced “eee-zeen”) can be easy if you remember it’s more important to be in touch consistently and share valuable content rather than spend hours upon hours tweaking your constant contact template.
- Add a line break in between each section of your newsletter
- Add a double space between the line breaks as well as the sentence above and below it.
- CAPITALIZE each letter of each section title so it stands out a bit more.
- Make your paragraphs no more than 1-2 sentences.
- Don’t write too much. Write more frequently instead.
- Have one message per ezine. It facilitates the reader’s ability to remember your message when it is kept specific. So avoid writing multiple tips, recipes and resources.
- To keep your text ezines easy on the eye, link back to your blog for the full feature tip or article.
- To further format your text ezine, copy/paste your text into the following webpage: FormatIt.com.
