Archive for Business Inspiration
Marketing Material Tip: The use of "we" vs. "you"
Posted by: | CommentsIn marketing materials, and in particular your newsletters, health and wellness pros tend to use the word "we" when speaking to their reader.
"We all need to… " or "When considering XYZ, we must also think about…"
I find this to be habit of softening your opinion's effect and make it palateable to a wider audience.
The intention is good, as you want your message to resonate with as many people as possible, but it's largely ineffective.
It can also be an unconscious way of not standing out too much and avoiding the risk that not everyone will like what you have to say.
However, if you want to make your message memorable, you have to have an opinion.
Not a loud, pushy and obnoxious opinion (unless that's your authentic style) but an opinion that gives the reader a sense that you are taking a stand for what you know to be true and that you're not afraid to share it.
Your willingness to state your opinion actually gives confidence to your readers in your services and products.
Anything less weakens your message and frankly, makes you sound less confident about your expertise.
A better and more powerful way to present your work is to use the word "you."
This is more direct and speaks to the reader as if you are writing only to them. It really hits home and it's more personal. It's bolder, fresher and doesn't 'beat around the bush.'
And in the health and wellness field, most potential clients desire that wake up call. They need it in order to take the risk of investing in your services/products and chance giving their health goals another go.
One way to help you step into this more effective communicating style, is to imagine one particular person that you loved working with, who achieved great results working with you, and write to THEM.
Those who are similar to them will REALLY resonate with your words and those who simply aren't ready yet, won't — and that's actually perfect.
Speak directly to your readers, rather than speaking about them, and you'll have a greater impact.
To your success,
Karin
Like this quick tip? Then don't miss my weekly marketing material insights and resources for wellness pros here: http://mmmaven.com/newsletter
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love. Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.
7 Truths About Growing Your Wellness Biz
Posted by: | Comments1. There are so many variables to success.
Marketing, mindset, money, organization, self motivation, how you use your time and more.
In time and with deliberate focused attention anyone can learn to master them all.
But it does take time and the willingness to experiment.
So try to be gentle with yourself.
This is true for your own business as well as for your clients' success in your programs.
2. That's why it's impossible to take responsiblity for your clients' results.
There are too many variables that are out of your control.
Just like I can't give presentations and "close the deal" for my clients, you can't eat the broccoli and go exercise for your clients.
What you can only guarantee and be responsible for is what you say you're going to deliver.
3. It's inevitable that your "stuff" will come up as you grow your business.
That's why being in business for yourself in the holistic health and wellness field is like personal growth on steriods.
Whoever said making money in the life transformation field wasn't spiritual never took their business seriously.
4. How you respond to your "stuff" makes all the difference.
You will be tested.
Do you really want this? Or do you like the idea of it?
Do you view the "no's" you receive as rejection or valuable information and an opportunity to tweak your efforts?
The trick is to not make a big deal out of every speedbump you come across.
Everyone self-sabotages, everyone spins their wheels at times, everyone trys things that don't work.
Try to lighten up about it as best you can.
It's just part of the process.
5. Some people try to do more when things aren't working.
But that's not always the answer. Sometimes it's the inner work that's calling.
6. Some people try to meditate more when things aren't working.
While valuable, these situations often require more consistent outer work and less thinking about it.
IE - Get into action.
You can't have all action and no inner work.
You can't have all inner work and no action.
The laws of nature requires relative balance.
7. It's essential to do all the steps and everyone has their own rhythm to completing them.
You can't skip learning the business side of your passion and getting out there.
Learning the business side includes choosing a niche, getting in front of people, building an email list, sending your newsletter regularly, and getting to know your target market (or tribe) so well you know them better than they do.
And despite this learning curve, at some point you have to say to yourself, you may never feel like you know enough and that's okay, let's get out there anyway.
Some practitioners as they near the phase of getting out there, sign up for more training, more coaching, in an effort to avoid the vulnerability of getting in front of their tribe, facing their fear of rejection and the temporary discomfort of asking to be paid for what they love to do.
And others get out there right away and have to circle back to figure out the marketing know-how.
My preference is to do both at the same time.
Whatever path you're on, it's okay. Everyone has their own rhythm for getting there.
The only way you won't get there is by skipping the steps or trying to get everything perfect.
Just know that you can't avoid the inevitable.
To your continued success,
Karin
Like what you read? Then sign up for my weekly marketing material tips for holistic health and wellness pros here: http://www.mmmaven.com/newsletter/
Ready to master the business side of wellness and get your message out there more effectively? Join the Wellness Professional Network: http://WellProNet.org
Wellness Pro Holiday Marketing Tip: Send a Special Offer NOW
Posted by: | CommentsOne of the things I love for my new clients to do while I'm working on revamping their marketing materials, is to encourage them to send out a special offer to their email or snail-mail mailing list.
Nine out of ten times, this brings in a quick boost of revenue and starts to "teach" their list of current and past clients that new ideas are coming soon, and get them familiar to "program style" offerings.
My newest client, a therapist from Canada, had never sent a mailing to her client list (online or offline) nor had she offered a program or a package of sessions. Everyone paid for each session as they went along. Which is not what I recommend for a variety of reasons.
So we quickly put together a warm, friendly holiday letter in the spirit of "I'm thinking of you this holiday season and if you're like most of my clients, you might be going through X,Y, Z… and I have an idea that may be able to help." The "idea" is a package of sessions with a special pricing if they signed up and paid in full by Dec 31st.
So far four people have said YES and she's grossed a nice little profit when her practice normally goes quiet in December. (Dec 19, 2010 update: She filled all 10 slots and more are coming in with requests for January!)
What she's also learned is that there are people who want to work with her, yet who didn't know that they could work with her on topic specific issues (such as what comes up during the holidays) and who wouldn't have been helped otherwise. Some of them probably thought once they were "done" with their prior work, that was it. However, the greater truth is that a good 5% to 20% of your clients WANT more support.
That's the brilliance of good marketing. It's a win for everyone.
The client is served in an even better way.
The practitioner is supported and paid well for making a difference. Thus making it easier for them to continue making a difference.
And the world is a better place because of it.
So consider this: There is something going on right now in your current (and past clients'!) lives that you could solve RIGHT NOW. Be there for them and send an invitation in the form of a special program, teleclass series, etc…
If you need help with this, try My Meaningful Holiday Marketing Kit here: http://www.mmmaven.com/holiday/
It's full of easy ways to connect with your tribe and it includes a free BONUS copy of my client's letter (the same one I write about in this blog post) for you to use as a jumpstart.
To your success,
Karin
Like what you read? Then sign up for my weekly marketing material tips for holistic health and wellness pros here: http://www.mmmaven.com/newsletter/
Ready to master the business side of wellness and get your message out there more effectively? Join the Wellness Professional Network: http://WellProNet.org
Big Update: My "baby" arrived
Posted by: | CommentsI did it!
I'm so excited it looks like there is so much enjoy.” – Tia
