3 Great Tips for Making Your Testimonials Attract Clients
By1. Highlight your best two testimonials
Put one at the top of your testimonial page.
And put the other at the very end.
Most people will scan your testimonials quickly and will remember the first and last one.
2. Always have a compelling, results-oriented headline for each testimonial
Most people will scan your testimonials (no matter if you have 5 or 20).
Make it easy for the reader to decide which one they will read and which one they will relate to by giving a snapshot of the testimonial in their respective headline or title.
3. Whenever possible, tell the reader who the person is in society
Of course, it's best if you can include your testimonial's full name, profession, city and state where they work or live and their website.
However, even if you can't share the full contact information for your clients because of privacy issues, you can still say who they are in society.
For example, if the person is a school teacher in a prominent town, you can still say their generic job description and the area they are from without specifically alluding to the town she or he is from.
"School Teacher, Westchester County, NY" instead of "School Teacher, Somers, NY".
The point is to help the reader see themselves in the testimonials, either by health issue overcome or by who the person is.
If you can do that, you're one step closer to attracting clients.
Feel free to look over my testimonials, and see examples of what I mean here: http://mmmaven.com/testimonials
To your success,
Karin
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1 Comments
March 1st, 2010 at 6:11 am
You are completely right about the power of testimonials ! And I use a tool that might be interesting to all you readers.
Our company (BBC) appealed to Our Clients (www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.
The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects.
Cheers,
Kevin