Wellness Pro Holiday Marketing Tip: Send a Special Offer NOW
ByOne of the things I love for my new clients to do while I'm working on revamping their marketing materials, is to encourage them to send out a special offer to their email or snail-mail mailing list.
Nine out of ten times, this brings in a quick boost of revenue and starts to "teach" their list of current and past clients that new ideas are coming soon, and get them familiar to "program style" offerings.
My newest client, a therapist from Canada, had never sent a mailing to her client list (online or offline) nor had she offered a program or a package of sessions. Everyone paid for each session as they went along. Which is not what I recommend for a variety of reasons.
So we quickly put together a warm, friendly holiday letter in the spirit of "I'm thinking of you this holiday season and if you're like most of my clients, you might be going through X,Y, Z… and I have an idea that may be able to help." The "idea" is a package of sessions with a special pricing if they signed up and paid in full by Dec 31st.
So far four people have said YES and she's grossed a nice little profit when her practice normally goes quiet in December. (Dec 19, 2010 update: She filled all 10 slots and more are coming in with requests for January!)
What she's also learned is that there are people who want to work with her, yet who didn't know that they could work with her on topic specific issues (such as what comes up during the holidays) and who wouldn't have been helped otherwise. Some of them probably thought once they were "done" with their prior work, that was it. However, the greater truth is that a good 5% to 20% of your clients WANT more support.
That's the brilliance of good marketing. It's a win for everyone.
The client is served in an even better way.
The practitioner is supported and paid well for making a difference. Thus making it easier for them to continue making a difference.
And the world is a better place because of it.
So consider this: There is something going on right now in your current (and past clients'!) lives that you could solve RIGHT NOW. Be there for them and send an invitation in the form of a special program, teleclass series, etc…
If you need help with this, try My Meaningful Holiday Marketing Kit here: http://www.mmmaven.com/holiday/
It's full of easy ways to connect with your tribe and it includes a free BONUS copy of my client's letter (the same one I write about in this blog post) for you to use as a jumpstart.
To your success,
Karin
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Ready to master the business side of wellness and get your message out there more effectively? Join the Wellness Professional Network: http://WellProNet.org
