Jul

Marketing Materials Tips: Help customers use your downloadable info-products

By Karin

If you're offering tele-classes, e-books or audio recordings of any kind, you may need to include "download instructions" for your clients/customers.

For example, for each of my audio class recordings, I offer members of my Mastermind a "listen from your computer" version (just click to re-play) and a "download this recording" version (perfect if you like to put them on your MP3 player or burn to a CD for listening on-the-go.)

But not everyone feels comfortable using computers and downloadable info-products.

So help your customers use and enjoy your valuable products and classes by showing them how to use it.

Here are download instructions you can use in your marketing materials.

The best place to use them is on the webpage your paid customers visit to download your information.

DOWNLOAD INSTRUCTIONS:

If you're using a Windows PC, RIGHT CLICK on the audio link above, and from the pop up menu select "Save Target As" in Internet Explorer or "Save Link As" in Netscape. In the "Save As" dialog box, choose where you’d like to save the file on your hard drive, then click "Save." Once the download is complete, simply open the file. The MP3 file should open in whatever audio program you have on your computer.

If you're using a Mac and Mozilla Firefox, move your cusor over the audio link above, click the CTRL key, then click on the link. (The key is to do this order) From the pop up box, select "Save Link As". Another window opens allowing you to choose where you'd like to save the file on your hard drive, then click "Save". Once the download is complete, simply open the file. The MP3 file should open in whatever audio program you have on your computer.

If you're using a Mac and Safari, move your cusor over the audio link above, click the CTRL key, then click on the link. (The key is to do this order) From the pop up box, select "Download Linked File". The file downloads immediately. Once the download is complete, simply open the file. The MP3 file should open in whatever audio program you have on your computer.

Hope this helps!

Karin