Materials that Work: The Incredible Egg

I am loving the new "Incredible Egg" commercials by the American Egg Board and Science Olympiad.

Perhaps some of you remember the regular ol' "incredible edible egg" commercials.

Nothing too special, maybe even a bit boring except for the catchy-ness of "incredible edible" part.

However with the collaboration with the two companies, (egg meets olympic dreams) the "egg" message has added depth and meaning to, well, eating eggs.

"If you want to be incredible, eat incredible!"

Breakfast + High Quality Protein = Recipe for Success

Hey! I want to be incredible! I'm up to big things. (Okay, perhaps not of the Olympic sort, but big enough for me.)

I wish I had thought of it myself.

How might you marry your wellness service or product to something really meaningful in the eyes of your client?

Good stuff to think about (over a power breakfast eggs, of course.)

To your continued success,

Karin

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