The 4 Keys to a Profitable Wellness Market

How do you know if your wellness target market is one that will allow you to make a good living while making a difference?

Your market or audience must meet the following four criteria:

1.  They are aware they have a health and wellness challenge that is affecting their life big time.

No convincing needed. They are aware that they have a problem. If you find yourself convincing, you are talking to the wrong people.

2. They are willing to pay to solve this challenge.

If they can't afford your services, products or classes or they are unwilling to part with cash in exchange for the solutions you offer, they are not a viable target market.

3. They are easy to reach in groups.

This means they get together on their own accord - online or locally - and gives you a place to test out your message and offerings. For example, business owners get together in groups to discuss their business goals, best practices and more. Nothing is more brutal in private practice then trying to get people to come to you when you don't have an audience to begin with. (I've been there!)

4. You enjoy serving this group of people.

Not everyone will enjoy serving this group of people and they don't have too. But you do.

All four of these criteria must be present in order for you to make a living doing what you love. If even one is missing, you are left with an expensive hobby or running a charity.

Please take a moment to make sure your target audience meets this criteria. It will put an end to burn out, struggle and financial loss in your wellness business, and finally allow you to truly make the difference you are here to do.

To your continued success,

Karin

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