July 16, 2008

How to Write a Compelling Title for Your Class

The How-To Headline – These work the best. People love information, but they don’t love to implement the information they learn. Regardless, your job is to get people to your class and then give them ways to implement what they learn by sharing great information and an offering an opportunity to work with you. Example: How to Lose Weight without Giving up Chocolate – Learn 7 Ways to Pamper Yourself AND Drop Unwanted Pounds

The Command Headline – This style of headline boldly tells your reader what they are doing wrong and what they should be doing. Start the headline with a strong verb. Example: Control Your Sugar Cravings – Get wise to the sweets that harm and the sweets that heal

The Question Headline – Be sure to pose a question that your reader wants answered, not what YOU find most interesting. Remember your readers are not necessarily interested in wellness, but ARE interested in the impact of wellness in their life. Example: Why Can’t I Lose the Weight? Discover the inner secrets to taking control of your weight

The Reason Why Headline – You don’t actually have to use the words “reason why,” but you can imply the evidence by using a number in the headline. Example: 10 Ways to Have More Energy at Work, Starting Today: Discover 10 simple ways to feel stronger, clearer and more energetic, while gaining an edge at work

Hope this was helpful!

To your success,

Karin

Like what you read? Learn more about revamping your marketing materials and presenting yourself as an expert in your field by signing up for my newsletter. Get the details here.

Filed under Blog, Email Marketing, Internet Marketing, Materials that Work, Words That Work by Karin