Wellness is Boring: Add Mojo to Your Brand to Attract Clients

Wellness, nutrition, acupuncture, all of it is damn boring to your clients.

Many of my clients are surprised to hear this.

Wellness is supremely interesting to… guess who? Wellness professionals!

IMPORTANT DISTINCTION: What IS interesting to your potential clients is your approach, your style of counseling, your personality, who you are, your lifestyle, your life experience, the results your services deliver and how people FEEL when they're around you.

Please read the above sentence again.

Facts, figures, your credentials, training and professional experience is to BACK UP what makes you and your work interesting.

Solution: Add mojo to your business image and brand.

Mojo Example 1: Your Approach Melts Resistance

So many people have pre-conceived notions of what it's like working with a nutritionist, yoga teacher or coach. And this creates resistance. Is how you work different from other people in your field? Is your approach to your modality fun, down-to-earth, or pampering? Let people know. Create a "My Approach" page on your website. Another way to do this is to write up a FAQ page to answer all the questions that people would like to ask, but don't. This begins to melt resistance to making healthy changes.

Mojo Example 2: Let People FEEL What it's Like to Be Around YOu

Got charisma? You better have. This doesn't require you to be loud, pushy, or overly-enthused. You can be charismatic and soft-spoken. Put personality in your writing on your website. Let your personality shine in your classes. Flaunt your quirks, hobbies, and special things you do for clients. Show people you aren't a health-nut robot. Show them what it's like to live a vibrant, healthy life. Don't sell them on vibrant living. (That doesn't work!) Show them what it is. The people with whom you'd work best with will find this very attractive.

Example 3: Your Lifestyle, Your Reality Show

Are you a busy mom who has figured out how to get her family on a healthy diet? Show pictures in your blog and/or website of you and your family walking their talk. Show your potential clients what you love about your life in your blog. Favorite week-night recipe? Post that. Finally got your kids eating veggies and your new kid-friendly dip. Post that picture. Kids putting away the dishes. Tell them how you managed to to that. Chances are you're life is infinitely more balanced than your potential client (even if you don't think so). Be willing to share about your life and watch how people are drawn into your authenticity. The easiest way to do this is with pictures and quick, insightful tips from your daily life.

Here's to adding some mojo to your brand,

Karin

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