Send Out Cards and Show Your Clients You Care

One way to look at marketing is that it shows your clients that you care about their needs, challenges, dreams and desires.

Not marketing consistently is showing your clients you don't really care. You don't care about your business and their well being. And that you don't care about your business. While that may not be the truth, it's what people think.

Consider how you might show up differently in your business by seeing your marketing efforts as a way to express your loving care toward those you serve.

Here is a simple way to show your clients (and potential clients) you care: Send Out Cards

Cards are perfect for those in transformational work. There are lots of ups and downs, self-doubts, celebrations and most of us work with people over a period of time so there is lots of life stuff that happens. Sending out cards helps you AND YOUR WORK stay present in your clients' (and potential client's) lives and essentially creates connection.

It's so simple. So thoughtful. Yet few professionals do this. Why? No systems in place to make this a regular part of your business. To show you care and do so consistently, you'll need to make this systematic (read: organized process that doesn't require too much energy).

Example 1: Low tech version: Next time you go to Target or your local card shop, stock up. Buy $50 worth of cards - select a variety of birthday, sympathy, congratulations, and whatever inspiring cards are appropriate for your business model. Now you've got your own little card shop at the ready for all the events of a client's, friends and associates life. Keep it handy in your office with a roll of stamps, favorite pen, and return address stickers all in one area. Repeat this process when your supply dwindles. If you wait until you need to get a card, it's a waste of time (I live in the country so running to the store is a big deal) and usually doesn't get sent (or shows up weeks late).

Example 2:  Get Cards that BRAND YOU: Again, next time at Target or Papyrus, purchase several pacs of blank cards that match the color of your business and marketing materials. Alternatively, pick up a neutral, high quality card stock with the first initial of your name or business name. The idea is that it's speaks to tone, feel and look of your business brand.

I have very simple, elegant, blank red cards that I can personalize to any business situation - a referral thank you, a note to a client,  follow-up, etc… My little packet of red blank cards and red thank you cards are at the ready on my desk, with pen, stamps and return address labels. They are on my desk because connecting with people I work with and those I could potentially work with is very important to me. (I'm an old fashioned girl in that way. I love receiving cards so I love to give them too.)

Example 3: High tech version: Sign up for Send Out Cards.com. I haven't done this yet but I have heard great reviews. It's an online membership site that automates all of the above for you.

One of these examples, implemented consistently, is a super simple way to show you care while promoting your services.

To your continued success,

Karin

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