Dos and Don'ts: Top of Your Website

The top part of your website, also known as "the header" in web-speak, is like the top of your letterhead. It should say who you are, what you do and your name.

Here are some of my favorite dos and don't's for this part of your website:

1. Don't change the design or the color of the design with each web page.

I see this often on wellness professionals' sites. In an effort to be pleasing to the eye, each page offers a different look, background color or favorite quote. Don't do this.

This has your header competing for your reader's attention with the message and direction on each page. Your readers are already scanning your site and over stimulated by tons of stuff on the web. Don't add to this.

Do choose one clean, attractive and simple design and stick to it on each page.

2. Don't put quotes in your header by other people.

If you suffer from quote lust, do put a quote written by YOU in the header and keep it the same on each page of your header.

3. Don't try to find the perfect background image or logo to express your work.

Sometimes this works fine. But the process of trying to find an image or create a logo can be a long, tedious and often fruitless effort. I prefer that you put a picture of YOU in the header and brand yourself. As a wellness professional, people hire you because of what you can do for them and also your approach, style and whether they trust and like you. Don't make it a secret who is the woman/man behind the magic. Put your picture in the header and brand yourself. Come back to your logo when it comes together really easily.

Hope this was helpful!

Karin

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