May 23, 2008
Ezine Subject Line Secrets
Can you see the distinction between the following two ways of writing the subject line of your email newsletter (ezine)?
(I'll use the name of my former nutrition practice for relevance to your own wellness business).
Example 1: News from Wild Woman Wellness
Example 2: [Wild Woman Wellness] Healthy Brownies?!
The obvious answer is, one is the title of the newsletter and the second version includes a sub-title.
Yes, that’s true.
Let’s go deeper.
What is the meaning behind these two subject headings?
What do you think your ezine reader feels when they read them?
Allow me to explain….
The first example is about you. It says to your reader: News about me and my business.
Not very compelling to your reader.
The second example says this: this is an email from me and here’s how it serves you.
Make your subject line clear how your ezine issue benefits your reader.
And they will read it more often.
They will feel taken care of.
They will feel that you get them.
It's a subtle yet powerful shift.
Here are different structures you can use in your ezine subject line:
Your Ezine Name :: Sub-title of what's in it for them in this issue
[Your Ezine Name] Sub-title of what's in it for them in this issue
If you have an unusual first name and you want to brand that, you can use that in place of the ezine name.
ie [Madonna] Free tickets for fan club members!
Another alternative is to use the results of your ezine as the title in the brackets. For example,
ie [Family Health Tip] best tasting kids vitamins
Once your ezine reader opens up your message you can remind them of your official newsletter name and who it's from.
To your continued professional expansion,
Karin
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Filed under Blog, Email Marketing, Internet Marketing, Materials that Work, Personalizing Your Materials, Words That Work by Karin
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