Eliminate Confusion in Your Business

One of the beautiful side effects of upgrading your marketing materials and taking the time to reevaluate how you work and for whom you do it for is that it eliminates confusion.

Wherever there is confusion in your business, you must do your best to eliminate it.

Why?

No one wants to be around confusion.

Do you like being around confused people and situations? Neither do I. It doesn’t feel good and creates doubt.

Confusion attracts more confusion; confusing clients, opportunities that fall through, colleagues who doubt your services, and your marketing efforts feel all over the place instead of in a solid, clear direction.

So how do you eliminate confusion? The first thing is to shine a light on what feels wishy-washy in your business. You can be sure you’ve found a “confusion hotspot” by looking at what bothers you about your work/clients or what simply doesn’t feel good. For example:

I personally don’t like sending emails back and forth when scheduling clients. It gets me involved in something that I don’t enjoy. I don’t need to know when my client can or can’t come and why. So I signed up with an online scheduling service and now, scheduling problems are no longer an issue. This service adds clarity, professionalism and confidence to my work. My clients can go into my schedule and pick a time that works for them based on my availability (which forces me to be clear about when I work and when I don’t). I love making my life and my clients’ lives easier!

Here are some common “confusion hotspots” in wellness market businesses:

• Pricing and packaging of your services – Do you have a clear way of talking about your fees and how to work with you to achieve results? Or do you leave it to your client to ask to book another session? (The latter makes clients wonder if you really want their business)

• Who you work with – Are you trying to serve everyone or do you focus on serving a very specific group of people you know you work best with and who get great results from your work?

• Client policies and procedures – Does your client know what to expect when they start working with you or do you play it by ear?

• Client scheduling – Do you allow clients to cancel anytime? Do they need to go through you to book appointments? Or do you have a clear cancellation policy and system for scheduling new and returning clients that makes you look like a pro?

• Your workshops – Do they revolve around the central concerns of your target market and match your message or do you cover any old topic?

• What you stand for – Have you claimed your expertise or do you just say you’re a wellness, health practitioner or life coach?

This is not to say that confusion is bad. It’s actually a natural part of growth and expansion. The distinction is to note is do you tolerate it or do you do something about it? When I sense confusion in my business, I see it as an opportunity to upgrade how I work and present myself.

Consider focusing on one area of your business at a time. For example, once your pricing and client packages are set up and are easy for you to articulate with clarity and powerful intention, then start working on something else that needs clarifying.

Rather than letting confusion reign over your business, and distract you from the goals you want to achieve, use it an opportunity to create clarity, professionalism and new found confidence.

Clarity attracts clarity. Create clarity and watch your business expand.

To your continuous professional expansion,

Karin

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