September 7, 2007

Matching Your Image to Your Message

No one likes it, but it's true. Your potential clients make snap judgements about how you dress and present yourself in business.

How do you look professional without looking corporate? How do you dress to express your style, personality and business? Does your clothing match your message? How do you begin to upgrade your image without breaking the bank? Should you hire an image consultant? What the heck is an image consultant and do you have to be rich to have one on your "success team?"

Listen-in as I interview Dana Lynch of ElementsofImage.com. Dana specializes in teaching professionals how they can use the power of image to gain an edge in business and achieve their goals. She's a successful image consultant in Denver, Colorado who kindly agreed to share ways you can upgrade your clothing for your business.

If you’re clear about your marketing message (and have marketing materials to match), make sure how you present yourself in your website pictures, lectures and networking doesn’t blow all your hard work.

Here are some of the things we cover in this interview:

The difference between a stylist, personal shopper and image consultant
The ins-n-outs of working with an image consultant
How an image consultant can benefit you (and save you tons of time and energy!)
How can you use an image consultant to help you brand your business without breaking the bank
Dressing dos-n-don’t’s
What key phrase helps you shop and dress to match your business goals
Client case studies of how business owners use their image for publicity
Over a dozen simple ideas for upgrading your clothing and image
How to find your own image consultant (they’re not as expensive as you might think)
How to network and integrate an image consulting services into your business
And much more