The Fear of Powerful Language

This resistance to powerful language is really a fear of coming across as "pushy"  or the false belief that to be powerful we have to act "sales-y, aggressive or loud." Too many of us have been subjected to self-serving sales professionals who try to sell us a product or service in a way that really, really turned us off. The result of being on the receiving end of this style of selling is a negative association to self-promotion.

Herein lies the problem…. As a service professional in the health, wellness and healing arts, you must promote yourself. That is, if you want to stay in business. In order to stay in business, you must find the promotional style that suits you and do so consistently. In this case, a softer, more authentic style, commonly called "soft selling," is a great match.

Soft selling is uniquely suited to the wellness and self-improvement industry because as a concious service provider, you're aware of what's at stake for your clients if they don't hire you (or someone like you), you're tuned into the emotional buying reasons of your clients and can intuitively access your clients' thought process that drives them to take action and hire you.

Example:

Hard Sell — Sign up for this program today if you care at all about your business!!

Softer Sell — Your business is a reflection of you. If who you are has changed, your programs and services need to change with you.

You don't have to be pushy, arrogant or sneaky, But you do have to take a stand for something and be firm about it. Buying energy is more yang (grounded) than yin (light and airy). Which is to say, your marketing materials need grounded, clear and quietly confident language. By staying true to your message and experimenting with powerful words that grab your potential client's heart and gives it a tug, you can promote your services in a way that feels good and also brings in the dollars.

Here's to your professional expansion,