July 25, 2007

How to Use Google Adwords to Expand Your Biz

What is Google Adwords? How can it help you expand your business? How do you get started (or improve upon your existing ad campaigns)?

Listen in to this 45-minute, chock-full of information interview as I ask Kelly Muldoon, of ConnectToPatients.com (also affectionately called "The Google Queen" by those who have experienced her results) and ask her tons of questions on how to make this medium work for your business.

Kelly works with health practitioners to drive targeted traffic to their websites and has a history of creating results. She's my referral source once I finish revamping a client's marketing materials. After all, you have to get your site in front of the right people, otherwise, what's the point?

Grab a cup of coffee or tea, pen and paper and get ready to take some serious notes. You'll learn things that will put you ahead of the pack when it comes to using Google Adwords to expand your business.

A few of the things we cover in this interview:

Google Adwords 101 - What is it and how it can benefit your business
A few case studies from Kelly's Adwords consulting with health practitioners
How to get started with Google Adwords
How to choose keywords
The art and science of testing your ads
The biggest mistakes people make when setting up their ad campaigns and how to avoid them
Tips to make your adwords kick ass
The one and only resource for learning how to use Google Adwords
And quite a bit more!