The Marketing Materials Maven

Attention Leaders, Rockstars & Experts in the following fields:

The health sciences, healing arts, self-help, personal performance, and schools in the wellness industry.

What are you really here to do?

Hi, my name is Karin Witzig and I'm the Marketing Materials Maven. Please allow me to answer this question for you.

You are here to e-x-p-a-n-d.

You are here to continuously evolve. Since you are either expanding, stagnating, or dying, I think expanding is the best option. Don't you?

The same is true for your business.

Your business is either expanding, stagnating, or dying.

At the heart of your expansion is your ability to clearly and keenly express what you bring to the world. Just as your professional work is to faciliate the evolution of your clients, your personal work is to evolve along side of them.

Ask yourself…

"Am I the same person I was two years ago?"

Of course not!

Your business is a reflection of you. If who you are has changed, your programs and services need to change with you. Let me make this really clear…

Your message and marketing materials must evolve with you and what you're here to do.

When your evolution outpaces your business and marketing materials, you present an "off-target" message. This "old" message attracts "old" clients that slow down your evolution and cost you money. Your "out-of-date" marketing message and materials lead to stagnation not expansion.

In the healthy living arts and sciences, it's even more important to have a focused message and marketing materials that work. Here's why…

Your work is unique and probably not considered "mainstream," right? In order for you to expand, you'll need a strong and grounded framework that represents who you are, demystifies what you do, and speaks clearly and powerfully to your clients' goals and desires.

Focus your message and marketing materials and watch your business expand.

Focus always precedes expansion. Always.

In order to consciously expand your business, you need a powerful marketing message that clearly communicates what you're here to do. This message acts as a framework to your unique skills. Without this framework, fewer people "get you" (i.e. cheerfully pay for your services) and your work fails to connect as powerfully with the people who will value it most.

Crystallizing the words that communicate who you really are and what you're here to do is the biggest challenge facing most health and healing arts professionals and organizations.

No matter how brilliant you are, it's simply too difficult to see yourself clearly when you're emotionally invested in your services, products, and programs.

Here's what I do to solve this problem.

I expertly combine your desires, unique talents, background, and expertise into a message that promotes your strengths and attracts business.

Here's how I do this:

• Making over your website to reflect your unique message and style 
• Writing compelling program descriptions that sell
• Assembling media kits that rock
• Designing a business identity that clearly and powerfully speaks your message

When you go with the Marketing Materials Maven, you get the skills, talents and experience of four experts-in-one:

1. I'm a business coach who is a clear advocate for what must be done next to expand your business in the health and healing arts.

2. I'm a marketing consultant who knows how to promote healthy living services, products, and programs that compel your target audience to buy.

3. I'm a health and business writer who knows how to choose words that reflect your unique message, giving you renewed confidence and prestige.

4. As an experienced health practitioner and educator, I save you time by quickly grasping the essence of your modality and what you're here to do.

And the best part is I do all the work for you.

Ready to hone your message and expand your business?

Learn more about what I can do for you here.

Ready to hire me? Schedule a get-acquainted call now and let's see if we're a match.

Not ready yet? Don't leave without subscribing to my newsletter, your best resource for practical tips to radically improving your message and marketing materials. Sign up here.

Here's to your expansion!

Karin Witzig, The Marketing Materials Maven